Loyalty programs used to be simple and straightforward. Get a punch card, buy 10 ice cream cones, get an 11th cone free. Times have changed…a lot, and that’s a good thing. Mobile payment systems offer a unique chance to gather data from our customers and use that data to deliver the best experience and turn those customers into longtime regulars.
Measuring the performance of your staff is one of the hardest parts of running a restaurant, but hard data can make it a lot easier. With the technology available today, you are missing out if you're not gathering information from each transaction being made. Adopting technology, such as mobile payments, is a huge first step to easy data gathering.
What was once considered a practice for those in fringe groups of animal lovers and “tree-huggers”, the vegan diet has now blossomed into a common American lifestyle with great health benefits, and the restaurant industry has evolved along with it. Now more than ever, the vegan restaurant industry is booming.
Many restaurants have made the move to go “no tipping” in recent months. When Danny Meyer shifted his restaurants to “hospitality included” at the back half of last year, we all could have guessed the trend would catch on industry-wide. But what we might not have been able to guess is how guests were going to respond.
Yelp. In the past, it’s the thing that could make or break your restaurant. A few bad reviews and low-star ratings would send you scrambling into a PR frenzi. Some could even argue that this is still the case when it comes to marketing towards new potential customers. However, there’s no denying that the power of Yelp is becoming less credible. While usage numbers might be steadily increasing, they are currently dealing with significant perception and trust issues.