Video has quickly become the most consumed type of content on social media. If you’re not using it yet for your restaurant, you should be. As each social platform has integrated video options, it’s even easier to work it into your current social media strategy without needing to be a pro.
Still not convinced it’s worth the extra effort?
Consider these 3 reasons why it will help your business.
Your CUSTOMers get to know you
Video gives you a unique opportunity to show your personality to your customers, and let them get to know you and your staff a little better. You could conduct staff interviews, chat with the bartender at the beginning of the shift, or talk to the chef about the new season’s menu. Also, you can share some of your personal story. Let your customers know the inspiration behind opening your restaurant, and some of your personal history. The more connected to you and your business they are, the more they will want to be a part of your success.
Your customers get to see your process
Letting your customers see what goes into running your business is a fun way to get them more invested in your business. You could shoot videos while you’re visiting the farm of one of your suppliers, and introduce them to the farmer. Take a quick video while gathering vegetables from your rooftop garden and entice your customers to come in for the super fresh food. The more your customers understand what goes into making the food they love, the more they’ll value your business and your product.
Your customers get special access
Make your customers feel like a VIP by giving them special access through video that you couldn’t do in person. Take them on a tour of the kitchen, show your sommelier tasting new wines, or your pastry chef trying out new recipes. Make announcements about menu specials or new items being added. You could even take it a step further and show them what inspires you. Taking a trip to Napa Valley? Share a short video tasting wine among the barrels or at a gorgeous outdoor market.
Your customers want to know what makes your restaurant special and utilizing video is a fun way to do that. The more connected and engaged they are, the more likely they are to become your newest regulars and most loyal customers.
Don’t worry about being a novice, just remember these basic elements: light, sound, stability.
Shoot in well lit spots, preferably one with natural light and try to avoid awkward shadows.
You don’t need any special microphones, just try and cut down on background noise as best you can. Get in out of the wind, and stand close enough to whoever is speaking so they are heard clearly.
Don’t get anyone seasick with too much motion. Keep yourself as steady as possible and limit walking around. Consider picking up an inexpensive small tripod, or just prop your elbows up on a flat surface to steady yourself.
Video can be a lot of fun! Give it a try and see if your audience responds. Most of all, be relaxed and let your personality shine through.
If you would like to learn more about other ways to improve your restaurant's marketing check out Split, an innovative solution for restaurants that helps connect restaurants with their customers through mobile technology.
Writer Bio: Kristin Crane is a writer and designer living in Providence, Rhode Island. She works with small businesses to help them promote themselves in various industries including food, wine, and the arts. She also contributes as Travel Editor to The Lady Project blog.