Yelp. In the past, it’s the thing that could make or break your restaurant. A few bad reviews and low-star ratings would send you scrambling into a PR frenzi. Some could even argue that this is still the case when it comes to marketing towards new potential customers. However, there’s no denying that the power of Yelp is becoming less credible. While usage numbers might be steadily increasing, they are currently dealing with significant perception and trust issues.