kristin crane

Offer a unique loyalty program to your customers

Offer a unique loyalty program to your customers

Loyalty programs used to be simple and straightforward. Get a punch card, buy 10 ice cream cones, get an 11th cone free. Times have changed…a lot, and that’s a good thing. Mobile payment systems offer a unique chance to gather data from our customers and use that data to deliver the best experience and turn those customers into longtime regulars.

Don't Compete: Work With Your Neighbors

Don't Compete: Work With Your Neighbors

The more reasons you give for people to come out to your neighborhood to eat, shop and play, the better. Try not to think about each business as competition but as partners.

5 Instagram Tips For Connecting with Your Customers

5 Instagram Tips For Connecting with Your Customers

When it comes to your business, you need to think of Instagram as a tool to visually interact with your customers, not just to broadcast to them. The platform itself may be free, but it requires an investment of time and staff to be sure it’s being used to its maximum potential.  

5 Tips for Helping Your Average Server Sell More Wine

5 Tips for Helping Your Average Server Sell More Wine

According to a study done by Technomic, Inc. who surveyed over 150 customers who order wine in restaurants, “Only 40% of customers surveyed reported that their server, sommelier, or bartender made recommendations, but almost all of them took the recommendation into consideration; with most thinking the person doing the recommending was helpful.”

5 Easy Tips for Reducing Staff Turnover

5 Easy Tips for Reducing Staff Turnover

Compared to other industries, restaurants see one of the highest rates of staff turnover. Student employees and seasonal workers are one the biggest reasons, but despite the seasonality of the industry, a high staff turnover rate ultimately costs you money.

5 Tips For Crafting The Perfect Wine List For Your Restaurant

5 Tips For Crafting The Perfect Wine List For Your Restaurant

When it comes to planning your wine list, many factors must work together to be sure it is well curated and unique to your restaurant.

Show Your Customers Extra Love with Loyalty Perks

Show Your Customers Extra Love with Loyalty Perks

Customers who feel invested in your business are a dependable stream of income and are fun to have in your restaurant. These relationships take work to establish, but loyal customers are more likely to spend more money and return more often.

6 Tips for Hiring An Effective Wait Staff

6 Tips for Hiring An Effective Wait Staff

Hiring new staff, especially in an industry with such high turnover, is no restaurateurs favorite task. Yet it’s not something you can afford to do poorly because inefficient wait staff and staff turnover costs you money. When it comes to growing your team, remember that the harder you are on hiring, the easier managing will be for you in the future.

Case Study: Creating a Buck-list-Worthy Experience

Case Study: Creating a Buck-list-Worthy Experience

As the fine food industry has grown, and chefs have become celebrities, Americans have become more willing to add dining experiences to their lifetime bucket list.