Trends

Offer a unique loyalty program to your customers

Offer a unique loyalty program to your customers

Loyalty programs used to be simple and straightforward. Get a punch card, buy 10 ice cream cones, get an 11th cone free. Times have changed…a lot, and that’s a good thing. Mobile payment systems offer a unique chance to gather data from our customers and use that data to deliver the best experience and turn those customers into longtime regulars.

5 Instagram Tips For Connecting with Your Customers

5 Instagram Tips For Connecting with Your Customers

When it comes to your business, you need to think of Instagram as a tool to visually interact with your customers, not just to broadcast to them. The platform itself may be free, but it requires an investment of time and staff to be sure it’s being used to its maximum potential.  

Using Mobile Payments to Improve Staff Performance

Using Mobile Payments to Improve Staff Performance

Measuring the performance of your staff is one of the hardest parts of running a restaurant, but hard data can make it a lot easier. With the technology available today, you are missing out if you're not gathering information from each transaction being made. Adopting technology, such as mobile payments, is a huge first step to easy data gathering.

The Rise of the Vegan Experience

The Rise of the Vegan Experience

What was once considered a practice for those in fringe groups of animal lovers and “tree-huggers”, the vegan diet has now blossomed into a common American lifestyle with great health benefits, and the restaurant industry has evolved along with it.  Now more than ever, the vegan restaurant industry is booming.

Case Study: Creating a Buck-list-Worthy Experience

Case Study: Creating a Buck-list-Worthy Experience

As the fine food industry has grown, and chefs have become celebrities, Americans have become more willing to add dining experiences to their lifetime bucket list.

Restaurant Tipping Habits: Will they change?

Restaurant Tipping Habits: Will they change?

Many restaurants have made the move to go “no tipping” in recent months. When Danny Meyer shifted his restaurants to “hospitality included” at the back half of last year, we all could have guessed the trend would catch on industry-wide. But what we might not have been able to guess is how guests were going to respond.

What the Future of Yelp Means For Your Restaurant

What the Future of Yelp Means For Your Restaurant

Yelp. In the past, it’s the thing that could make or break your restaurant. A few bad reviews and low-star ratings would send you scrambling into a PR frenzi. Some could even argue that this is still the case when it comes to marketing towards new potential customers. However, there’s no denying that the power of Yelp is becoming less credible. While usage numbers might be steadily increasing, they are currently dealing with significant perception and trust issues.